At the 2026 Goodwood Festival of Speed, DENZA delivered a spectacular showcase of performance and speed. Stella Li, Executive Vice President of BYD, joined former Formula 1 World Champion Jenson Button on stage to unveil the DENZA Z, the world’s first high-performance intelligent electric supercar, marking the model’s global debut.
Appearing alongside iconic supercar marques including Ferrari, Porsche and Lamborghini, the DENZA Z made a powerful impression on Europe’s high-performance automotive community and drew widespread attention from international media, enthusiasts and collectors.
More than a striking debut at one of the world’s most prestigious performance events, the appearance also served as a bold declaration of the DENZA Z’s forthcoming challenge at the Nürburgring Nordschleife—and its ambition to reshape the competitive landscape of the global supercar market.
On July 13, pre-sales for the DENZA Z officially opened in China. Excluding optional equipment, the model is offered in three variants: the COUPE hardtop version at RMB 680,000, the SPIDER convertible version at RMB 780,000, and the RACING track-focused version at RMB 1.18 million. All three variants are now available for pre-order.
Be the First to Feel the Excitement—and the First to Own It.
Customers can secure a dedicated order by paying an RMB 20,000 reservation deposit and enjoy an exclusive pre-sale benefits package worth approximately RMB 100,000 in total. The package includes:
- Exclusive Delivery Privilege: Premium door-to-door vehicle delivery service;
- Worry-Free Charging Benefit: Complimentary Flash Charging service for 18 months;
- Limited-Edition Collectible: A custom DENZA Z building-block model;
- Personalisation Benefit: An RMB 20,000 design options allowance;
- Performance Aesthetics Package: Exclusive carbon-fibre trim components;
- Launch Priority: Priority access to test drives and vehicle delivery.
Together, these benefits comprehensively elevate the exclusive ownership experience for DENZA Z customers.
Global Debut Pricing Targets the Million-Yuan Segment, Backed by Three World-First Technologies
At the Goodwood Festival of Speed, the DENZA Z was announced for overseas markets at prices equivalent to approximately RMB 1.30 million to RMB 1.58 million, placing it squarely within the traditional supercar price segment. The move has successfully established a new benchmark for Chinese brands in the global high-end performance vehicle market.
Having built a million-yuan supercar positioning overseas, the DENZA Z maintains the same premium pricing strategy in China. This reflects absolute confidence in the model’s class-leading technological and performance capabilities, while also representing a key strategic step for DENZA as it enters China’s high-end luxury supercar market and redefines the upper limits of value for homegrown luxury vehicles.
Backed by BYD’s comprehensive core technology portfolio, the DENZA Z’s million-yuan positioning is firmly supported by its formidable product capabilities, breaking away from the conventional perception that premium Chinese vehicles face an inherent ceiling on pricing. At the heart of the DENZA Z are three world-first technological foundations.
First, it is the world’s first electric supercar built on the e³ Platform. Its three-motor powertrain delivers a combined output of more than 1,600 PS and 1,240 N·m of torque. The RACING track-focused version accelerates from 0 to 100 km/h in just 1.96 seconds and reaches a top speed of 350 km/h. The e³ Platform enables pixel-level torque distribution across all four wheels, delivering exceptionally precise control for track driving.
Second, the DENZA Z is the world’s first electric supercar equipped with the DiSus-M intelligent body control system. Based on magnetorheological technology, DiSus-M enables continuously variable, bidirectional suspension damping adjustment with a response time of less than 10 milliseconds. The system offers rapid response, a wide adjustment range and low operating noise, while making thousands of real-time adjustments every second.
Through intelligent control algorithms, the system analyses road-surface vibration frequencies, body-position sensor data and the selected driving mode to calculate and match the optimum suspension damping coefficient in real time. It also incorporates a road-preview function that uses forward-facing sensors to scan the road ahead, anticipate changing conditions and detect surface undulations before the vehicle reaches them.
In track mode, the system increases lateral support stiffness for sharper handling. On urban roads, it improves vibration isolation and ride comfort, enabling the DENZA Z to deliver outstanding performance on both the circuit and public roads.
Third, it is the world’s first high-performance intelligent electric supercar. The DENZA Z features the world’s first 15-in-1 integrated electric drive unit and a 76 kWh second-generation Blade Battery with CTB 2.0 technology.
Its Flash Charging technology enables the battery to charge from 10% to 70% in just five minutes and from 10% to 97% in nine minutes, with peak single-connector charging power of up to 1,500 kW. Even at temperatures as low as minus 30 degrees Celsius, the battery can charge from 20% to 97% in only 12 minutes. It also remains free from thermal runaway after 500 Flash Charging cycles.
The DENZA Z can also be equipped with the God’s Eye advanced driver-assistance system. Powered by an end-to-end foundation model based on reinforcement learning and trained on vast amounts of real-world driving data, the system delivers an assisted-driving experience that is exceptionally reassuring, human-like and efficient.
Its road-preview function detects upcoming road conditions and proactively adjusts the suspension. Combined with a capacitive steering wheel, it seamlessly integrates advanced intelligent driving capabilities with extreme performance.
Together, these three layers of technological strength leverage full-stack in-house development to break the traditional performance premium and offer high-performance enthusiasts worldwide a compelling new value proposition in the million-yuan supercar segment.
Goodwood’s “Rivals" Narrative Confers Elite Recognition, as the Nürburgring Campaign Sets the Stage for a New Track Icon
The 2026 Goodwood Festival of Speed was themed “The Rivals: Epic Showdowns." Within this narrative, the DENZA Z was placed in the same group as the Ferrari 296 and Porsche 911, appearing alongside some of the world’s most established supercar marques.
Its million-yuan positioning is therefore about more than headline specifications. It represents recognition that the DENZA Z has earned its place within the highest echelon of the global performance car arena.
The ultimate validation of its performance credentials is already under way. The DENZA Z is set to take on the Nürburgring Nordschleife, with a full-scale attempt on a leading lap record planned for this autumn. The challenge will serve as a definitive demonstration of the vehicle’s extreme track capabilities.
More than a contest of outright speed, the Nürburgring campaign will place the DENZA Z’s comprehensive chassis technologies and electric powertrain systems under the most demanding conditions. Armed with fully in-house-developed technologies across the entire vehicle, the DENZA Z is mounting its strongest challenge yet to the long-standing dominance of traditional supercar brands.
Pure Emotion Design Establishes a New Paradigm for Supercar Aesthetics
The DENZA Z was created by a global design team led by Wolfgang Egger, Global Design Director of BYD. Guided by the core philosophy of “Pure Emotion," the team seamlessly integrated expressive curves with functional elements, generating substantial aerodynamic downforce under extreme performance conditions while achieving a compelling fusion of aesthetic sophistication and racing spirit. In doing so, the DENZA Z establishes a new paradigm for global supercar design.
Its clean, flowing lines give the vehicle the appearance of a fluid sculpture, while its low-slung stance conveys a sense of energy poised for release. A palette of 10 exclusive custom exterior colours breaks with convention, using highly distinctive colour aesthetics to express individuality and perfectly capture the passion and romance embodied by the DENZA Z.
The vehicle is equipped throughout with integrated airflow channels and a carbon-fibre aerodynamic package, balancing visual appeal with aerodynamic efficiency. It brings to life the unique philosophy that “form follows emotion, while function elevates aesthetics."
The DENZA Z is more than a car. It is a symbol of emotion, performance, passion and absolute freedom.
China Pre-Sales Officially Open on July 13, Reshaping the Million-Yuan Supercar Landscape
From its recognition on the prestigious stage of Goodwood to the official opening of pre-sales in China, the DENZA Z has completed a remarkable transformation from “Made in China" to a truly global supercar—powered by three world-first technologies, the confidence of its million-yuan positioning in Europe, and its ambition to conquer the Nürburgring Nordschleife.
This marks not only a major milestone in DENZA’s journey towards the uppermost tier of the premium market, but also a historic moment in which China’s automotive industry gains a stronger voice in the global million-yuan supercar segment.
Secure your order today and step into a new era of intelligent electric supercars, unlocking an extraordinary driving experience created exclusively for you.
