On October 12, 2026, Li Auto appeared at the 2026 Paris International Motor Show, officially announcing its European strategy, with its new-form five-seat SUV, the Li i6 (overseas name "Li 6"), making its European debut. In the first three quarters of 2026, Li Auto became the best-selling Chinese luxury automobile brand in the Chinese market priced above 200,000 yuan. The product capabilities and user recognition accumulated in the Chinese market have laid the foundation for its global business development. In the first quarter of 2027, Li Auto will officially enter the European market, with the Li i6 set to be launched and deliveries begun first in Norway and the Netherlands. In the future, Li Auto will successively introduce battery electric and extended-range models in Europe and gradually expand to other European countries; at the same time, it will carry out in-depth localization adaptation at both the software and hardware levels to better meet user needs.
Wu Zuomin, Vice President of International Business at Li Auto, said: "Since the first day of its founding, Li Auto's mission has never changed: to be dedicated to providing the best products and services for family users. We have already served 1.8 million family users, and their long-term recognition and continued recommendations are Li Auto's most valuable assets. The Li i6 has already been fully validated in one of the world's most competitive automobile markets, and we are confident that it can meet the various travel needs of European families."
Adapting to Local Conditions: The Li i6 Completes Localization Adaptation for the European Market
Li Auto has been validated by more than 1.8 million family users in the Chinese market. The Li i6 has accumulated more than 190,000 deliveries in its first year on the Chinese market and ranked among the top three best-selling battery electric models priced above 200,000 yuan for eight consecutive months in 2026, becoming a hot-selling model in the Chinese market thanks to its outstanding product experience. Li Auto therefore chose the Li 6 as its pioneer model for entering the European market and completed product adaptation around European roads, regulatory requirements, and user needs.
The Li 6 is based on a native battery electric architecture, breaking the styling limitations of traditional SUVs and delivering a battery electric experience with large space, low energy consumption, and long range. It comes standard with features such as a queen seat, a smart heating and cooling refrigerator, and sunshades, allowing every family member to travel comfortably. The Li 6 is also equipped with an electric front trunk that can be opened in multiple ways, as well as an optional electric tow hook, providing convenient storage for scenarios such as ski trips and weekend camping.
The Li 6 features dual-chamber air suspension and CDC continuously variable damping shock absorbers, balancing handling stability and ride comfort. Relying on Li Auto's self-developed 800V high-voltage platform and 5C ultra-fast charging battery, the rear-wheel-drive version achieves a WLTP range of 640 kilometers, while the all-wheel-drive version achieves a WLTP range of 560 kilometers; charging from 10% to 80% takes just 10 minutes, providing efficient energy replenishment for daily commuting and long-distance travel. In terms of intelligent experience, the Li 6's smart cabin natively integrates Spotify and fully supports Apple CarPlay, integrating familiar applications and services into daily vehicle use.
It is worth noting that the 2026 Li i6 will officially launch in the Chinese market on October 28. With features including ADB matrix headlights, more comfortable seats, an electric front trunk, a 29-inch 6K panoramic screen, a self-developed 96 kWh 5C ultra-fast charging battery, and the Mach M100 chip, it will further meet Chinese users' continuously upgrading demands for space, range, and intelligence.
Steadily Advancing Globalization and Building Systematic Overseas Operational Capabilities
Since launching its globalization strategy in 2025, Li Auto has built systematic operational capabilities covering products, R&D, manufacturing, and sales and service. In terms of overseas expansion models, Li Auto adopts a phased expansion approach, combining local market size and competitive landscape, adapting to local conditions, and flexibly choosing models such as establishing subsidiaries, developing dealerships, or signing exclusive general agents.
In January 2025, Li Auto's first overseas R&D center was established in Munich, Germany. The overseas R&D team and the Chinese R&D team jointly conduct technical research in areas such as styling design, chassis, and electric drive, and undertake work including European market insights and regulatory development testing, providing support for overseas product R&D and localization adaptation. In 2025, Li Auto successively entered Central Asia, Africa, and the Caucasus region. In 2026, its first global model, the all-new Li L9, was launched in Kazakhstan, Uzbekistan, and the United Arab Emirates, with adaptations around charging performance, air conditioning thermal management, and the smart cabin; at the same time, Li Auto launched localized assembly production in Kazakhstan, further moving toward a strategic upgrade from product export to ecosystem export.
Relying on local partners, Li Auto has built a service system integrating sales, delivery, and after-sales, providing overseas users who purchase vehicles through authorized channels with services including official warranties, inspection and repair, original spare parts supply, technical support, and continuous OTA software upgrades, providing protection for long-term vehicle use. As of October 2026, Li Auto has entered overseas markets in 12 countries and regions, with a total of 20 operating stores.
In the future, Li Auto will adhere to its positioning as a luxury new energy vehicle brand centered on family users, gradually expand into global markets, improve its service network, and provide high-quality products and services to global users according to the characteristics of different markets and user needs.
Limited-Time Benefit Price from 206,800 Yuan! ID. ERA 8X Officially Launched, with Li Zhiting Witnessing the Industry's First Live Battery Crash Test
Lianshan Electric Drive Improves Range, Space, and Reliability
In 2021, Li Auto began planning a new-generation electric drive platform, with R&D covering system design, motors, electronic control, materials, chips, algorithms, and manufacturing. To date, Li Auto has successfully self-developed a five-in-one electric drive system and a silicon carbide high-voltage three-in-one electric drive system. In early 2026, the Li i8 and its powertrain appeared on the cover of the annual first issue of MTZ, a leading German journal in the automotive powertrain field — the first time a Chinese automaker's electric drive system has appeared on the magazine's cover.
In terms of efficiency and range, Li Auto reduces electric drive energy consumption through material and structural innovation. The new-generation auxiliary drive motor, using the self-developed CAR119 cast aluminum rotor material, can increase the urban pure electric range of the all-new Li L9 and L8 by more than 15 kilometers, and improve highway range by more than 8 kilometers. The self-developed distributed terminal-free direct connection technology shortens the current path, increasing the range of the new-generation electric drive by approximately 30 kilometers and freeing up 24 millimeters of vehicle height space.
In terms of reliability, Li Auto has established a full-process quality assurance system covering design, manufacturing, and vehicle operation. Since mass production began a year ago, the self-developed power chips have accumulated 4 million units installed, maintaining a zero-failure record; every electric drive must pass 93 quality gates before leaving the production line, with inspection records kept for 15 years. At the same time, Li Auto has analyzed electric drive operation data from 230,000 delivered vehicles, covering more than 100 million hours in total, to identify and troubleshoot potential issues. In the future, Li Auto will also apply new-generation silicon carbide chips and 3D power packaging technology to further improve electric drive efficiency and power performance.
In terms of exterior and interior design, the ID. ERA 8X offers a rich selection of personalized color options. The body is available in six themed colors: Starry Sea Blue, Distant Mountain Gray, Snowfield White, Skyland Blue, Fairyland Green, and Obsidian Black, while the interior offers three color schemes: Mobo, Bense, and Brocade Orange, catering to the aesthetic preferences of different users.
Multiple Launch Benefits for a One-Stop Car Buying and Ownership Experience
To give back to users' support, SAIC Volkswagen has rolled out multiple launch benefits. During the limited-time launch benefits period, users can enjoy a range of car purchase and ownership benefits, including a deposit expansion benefit: an 888 yuan deposit offsetting 5,888 yuan of the final payment; a super trade-in benefit: 10,000 yuan deducted from the final payment; an insurance subsidy benefit: 5,000 yuan insurance subsidy; a friends-along benefit: existing customers who add or trade in a vehicle can enjoy 5,000 yuan deducted from the final payment; a custom paint benefit: a free choice of the Starry Sea Blue custom color worth 4,000 yuan; an equipment upgrade benefit: free upgrades of luxury configurations worth up to 20,000 yuan; and a lifetime warranty benefit: a lifetime vehicle warranty worth 10,000 yuan for the first owner.
In addition, users can also enjoy a zero-pressure finance benefit: including 2 years interest-free or from zero down payment, and a 5-year ultra-low interest financing plan; a smart driving protection benefit: 3 million yuan worry-free protection for the advanced assisted driving system; and a worry-free data benefit: lifetime free basic data plus 3 years of 6GB/month general data for the first owner. For vehicle delivery, users will receive a premium delivery gift (including an NFC card protective cover and a 128G Type-C USB flash drive), as well as a limited luxury delivery gift (including a multi-function storage box), limited to 10,000 sets. With multiple benefits, users can buy with greater peace of mind and drive with greater confidence.
Users Vote with Their Choices, Ambassador Testifies with Real-World Testing
A product's true strength must ultimately be tested on real roads and through user experience. Among presale orders for the ID. ERA 8X, the Max and above versions account for more than 80%. Users include longtime Volkswagen owners, young users, and consumers who have experienced multiple new energy models. The growing number of users' actual choices also confirms the product strength and driving control experience of the ID. ERA 8X.
Li Auto's Ultra-Fast Charging Network Makes Charging Faster, More Convenient, and More Reassuring
To truly translate the fast-charging capability of 5C batteries into user experience, Li Auto began building its ultra-fast charging network in April 2023. It has now built 4,200 ultra-fast charging stations and more than 23,000 ultra-fast charging piles, covering 25 national-level expressway trunk lines with a "12 vertical and 13 horizontal" skeleton and 138 long-distance charging scenic routes. Li Auto plans to achieve an average of one Li Auto ultra-fast charging station every 100 kilometers on national expressway trunk lines by the end of 2026.
In terms of charging experience, Li Auto improves charging efficiency and low-temperature performance through vehicle, pile, and cloud collaboration. Vehicles can automatically plan ultra-fast charging stations along the route based on the destination, and charging can start in as fast as 13 seconds after plugging in. Models supporting 5C ultra-fast charging can achieve "500 kilometers of range in 10 minutes of charging" under applicable conditions and support password-free payment. The equipment availability rate of Li Auto ultra-fast charging piles exceeds 99.9%. The system can preheat the battery in advance based on low-temperature travel needs, and users can also remotely start battery preheating via their phones; during charging, the system also monitors battery status in sync. Currently, more than 95% of highway ultra-fast charging stations are located within service areas, and more than 99.8% of Li Auto ultra-fast charging sites nationwide support free parking for users during charging.
In the future, Li Auto will continue to expand its ultra-fast charging network and upgrade the charging experience. Li Auto plans to increase the number of 5C ultra-fast charging guns to 8,300 before the 2027 Spring Festival, launch "Li Auto 5C Priority Parking Spaces" in the fourth quarter of 2026, and roll out more than ten core functions, including a map travel agent, through two major OTA versions in the future. At the same time, Li Auto is advancing the construction of Li Auto ultra-fast charging scenic routes, including National Highways G219 and G331, and exploring fully automatic ultra-fast charging across all parking spaces, allowing users to complete charging without getting out of the car or manually plugging in or unplugging the charging gun.
The "Lianshan" electric technology system continuously improves the charging efficiency, convenience, and safety assurance of battery electric travel through deep collaboration among batteries, electric drive, and the ultra-fast charging network.
