On October 29, the new Ford Edge L officially launched, with manufacturer's suggested retail prices ranging from RMB 229,800 to RMB 299,800. Six models are offered, along with six reassuring purchase benefits. The new vehicle has been comprehensively refreshed and upgraded in exterior presence, interior design, and the smart cockpit, advancing around three core user values — reassuring driving, reassuring seating, and reassuring ownership. With "New Edge, Open a New World" as its spiritual core, it is another classic work crafted to meet the real needs of contemporary Chinese family users.
Since entering the Chinese market in 2006, the Ford Edge has evolved through two decades and three generations, becoming the trusted choice for Chinese families seeking seven-seat SUVs. As the bearer of Ford's "Leisure Wild" within its "Four Levels of Wild," the new Ford Edge L follows Ford's logic of "rigorous car-making and building tough cars," integrating powerful performance, plush seating, and great trustworthiness into the luxury travel experience of Chinese families, further solidifying its product positioning as the "reassuring family travel companion."
Disruptive Upgrade in Family Recognition: Bold Presence Awakens the Family's Dignity
Looking at today's market, Chinese families are shifting from "paying for symbols" to "voting for experience." As the first impression, exterior design is not only about aesthetics but also carries the dignity and confidence of the whole family setting out. The new Ford Edge L was styled by Ford's China Design Center, with a disruptive aesthetic upgrade to its exterior design and color schemes, responding to the expectations of Chinese family users with a more composed and extraordinary presence.
The front face shapes a broad, confident stance with regular, square proportions and a clean, upright architectural feel; the rear features a new full-width taillight and an illuminated "EDGE" lettering, creating a wider and more complete visual impression. The three-segment daytime running lights connect seamlessly with the grille, further strengthening the recognition of Ford's family design. The new vehicle is simple and confident overall, grounding its grandeur in proportion, volume, and completeness through pure surfaces and unified graphics. Two new colors are added — Ecliptic Gold and Nebula Blue: the lead color, Ecliptic Gold, presents a subtle flowing texture between light and dark, while Nebula Blue, developed specifically for the Chinese market, magnifies the sculptural feel of the body surfaces with gem-like highlights; Moon White, Star Black, and Sky Gray are also available. This composure is precisely the first-glance reassurance of a family trip.
Powerful and Fuel-Efficient Hybrid Leads the Value Leap, Delivering Robust Assurance for the Family's Reassuring Drive
In the past, families traveling together often faced weak climbing performance when fully loaded, slippery rain and snow conditions, long-distance charging anxiety, and fuel-quality restrictions. The new Ford Edge L is equipped with a powerful, fuel-efficient hybrid and intelligent electronically controlled mechanical four-wheel drive, sweeping away traditional pain points and providing a super powertrain solution that brings confidence and reassurance across all family travel scenarios.
Powerful performance without sacrificing fuel economy, long range without charging anxiety. The new vehicle is equipped with a 2.0T powerful and fuel-efficient hybrid: the engine delivers a maximum power of 202 kW and maximum torque of 405 N·m, the motor delivers a maximum power of 140 kW, and 0-100 km/h acceleration takes 7.1 seconds. Even with seven people on board, the air conditioning on, climbing hills, or overtaking, power is always on tap, and highway merging is more effortless. Paired with a 75L large fuel tank, the entire lineup can run on 92-octane gasoline, with WLTC fuel consumption as low as the 6L range. Based on a rough estimate of about 1,000 kilometers of monthly driving for most families, one tank of fuel can cover a whole month of daily travel, making commuting more relaxed; no fuss over fuel grade and less to worry about, daily running costs are also easier to control. A stable long range of nearly 1,200 kilometers means no obvious shrinkage even across winter-summer temperature differences, reducing charging anxiety for cross-city trips.
Mechanical four-wheel drive provides assurance, so the whole family stays calm on complex road conditions. The four-wheel-drive versions of the new Ford Edge L are equipped with intelligent electronically controlled mechanical four-wheel drive, with millisecond-level distribution of torque between the front and rear axles from 0 to 100%. Compared with the electric four-wheel drive commonly found in hybrids of the same class, it can withstand greater torque and offers stronger passability. It provides five modes — Standard, Eco, Sport, Slippery Road, and Rough Road — for more stable cornering and greater confidence in getting unstuck. It is not only at ease on city roads but can also take the whole family traveling far.
Safety assurance: the entire vehicle adopts a cage-style body structure, with ultra-high-strength steel accounting for over 50%, and the roof can withstand the weight of five vehicles. The entire lineup comes standard with the L2-level Ford Co-Pilot 360™ driver assistance system, integrating 12 functions and featuring a 540° panoramic view camera, making oncoming traffic on narrow roads, potholed rough roads, and the ground beneath the vehicle at garage exits clearly visible. Ample power, low fuel consumption, long range, stable four-wheel drive, and sufficient safety — that is true reassuring driving.
The "American-style plush sofa" leads the first-class cabin experience, ensuring the whole family enjoys reassuring seating on trips.
For family trips, the biggest worries are a cramped third row, inconvenience for the elderly and children getting in and out, backaches from long sitting, and not enough room for luggage. The new Ford Edge L offers a solution for everyone's comfort with its 2-2-3 versatile seating layout, second-row first-class cabin, and central walkway.
The ultra-durable "American-style plush sofa" delivers a first-class cabin experience, so you won't need to rub your back after a three-hour long drive. The new vehicle is equipped with second-row dual floating first-class seats, featuring dual leg rests and a 190mm ultra-long slide rail, supporting one-touch near-zero-gravity, cruise reset, and executive mode switching, so you can stretch your legs even during a rest stop. The seats have been comprehensively renewed in material, craftsmanship, and tactile feel, with back padding thickened by 10mm. After evaluation by thousands of people and tuning with tens of thousands of sets of test data, and fine-tuning across 32 zones, they create a super "American-style plush sofa" that doesn't tire you out even after long sitting. Meanwhile, steering wheel heating and second-row seat heating are available from the Luxury trim: no waiting when getting in during winter — enjoy a warm steering wheel right away, and with the independent first-class seats in the second row, your body warms up quickly. The Premium trim adds second-row seat ventilation, so on hot summer days, turn on ventilation as soon as you get in, and your back dries quickly in three minutes for a fresher feel.
Get in and out without turning sideways, with support for stepping up and down. The 2-2-3/2-3-2 selectable versatile space layout is available, with the 2-2-3 layout offering a second-row central walkway up to 200mm wide, so the elderly and children can get into the third row without squeezing sideways; details such as a B-pillar grab handle that can bear 100kg, dual Type-C 60W fast charging in the second row, and ceiling coat hooks comprehensively care for family members of all ages.
Seven people and seven pieces of luggage — enough for the whole family's life. With an overall length of over 5 meters and a wheelbase of 2.95 meters, the three rows comfortably seat adults; with seven people on board, the 309L trunk can still hold two 20-inch carry-on suitcases plus backpacks and other items; with the third row folded down, the space expands to 969L, and with the 2-3-2 layout, folding both the second and third rows creates a nearly three-meter double bed. From strollers and camping gear to large luggage, everything fits — no need to choose between carrying people and carrying things.
The all-new smart cockpit upgrade creates a "mobile entertainment space" for the whole family. The new Ford Edge L is the first to adopt the Qualcomm Snapdragon 8155 chip as standard across the lineup, paired with 12GB of running memory and the SYNC Max smart connectivity system. With the new STR quick-start technology, the screen can be operated 2 seconds after the infotainment system starts, and voice control can be used 6 seconds after opening the door or unlocking. It also features the fourth-generation voice assistant VA4.0 plus a large language model, enabling "see it, say it," cross-zone contextual understanding, and all-scenario continuous conversation; the driver can directly control navigation, media, and vehicle functions without wake words. It debuts the in-vehicle Amap and Apple CarPlay, a 12.3-inch + 27-inch giant screen, and a wireless microphone karaoke function; the "concert-hall-level" active and passive noise reduction system, paired with the B&O audio system, provides users with a "mobile entertainment space" on long journeys. The driver doesn't need to manually operate the screen in the cockpit — issuing voice commands is safer, and "see it, say it" makes usage more convenient. The 27-inch large screen can be split into left and right screens, so the driver can drive while the front passenger uses the right screen for navigation and entertainment without compromise.
Comfortable seating, convenient access, enough room for luggage, and no boredom on the road — that is true reassuring seating.
Refined quality polished repeatedly, with rigorous validation for the whole family's reassuring ownership.
What matters for a family vehicle is not just how it feels when new, but whether it remains reliable ten years later. The new Ford Edge L upholds Ford's philosophy of "striving for perfection and full validation," putting in the effort where it can't be seen, making quality "a friend of time" and delivering all-round reassurance in the ownership experience.
From rigorous intelligent manufacturing to stringent validation, it forges reassurance in vehicle use. 1,050 welding robots work in coordination, with 100% automation of key weld points and 0.1mm recognition accuracy; multiple VOC-controlled materials are inspected one by one. The engine undergoes 1,050 hot-cold cycles and passes "three-high" testing at high altitude, high temperature, and extreme cold; doors, infotainment systems, and instrument panels all undergo "tens of thousands of cycles" of testing. The battery passes multiple tests including nail penetration, drop, seawater immersion, and thermal runaway. Every bit of precision and validation fulfills a reliability promise with investment several times that of industry standards.
Authoritative endorsements testify to lasting quality. In J.D. Power's China Vehicle Dependability Study (VDS), the Ford Edge L took first place in the PP100 metric in the large SUV segment, topping the list for four consecutive years[ The Ford Edge (including the Edge L) ranked first in its segment in the large SUV category of J.D. Power's China Vehicle Dependability Study (VDS, using the unified VDS 2022 research platform), with PP100 (problems per 100 vehicles, where a lower number indicates better reliability) as the core evaluation metric, for four consecutive years in 2023, 2024, 2025, and 2026.]; in the CCPIT-AUTO China Automobile Retention Value Ranking, it held first place in the one-year retention value ranking for domestic fuel mid-size SUVs priced RMB 200,000-250,000 for seven consecutive quarters[ In the RMB 200,000-250,000 domestic fuel mid-size SUV sub-category of the CCPIT-AUTO China Automobile Retention Value Ranking, the Ford Edge L won first place in its sub-category for seven consecutive quarters, using one-year retention value as the evaluation metric. The ranking is based on real transaction residual value data from the used-car market and reflects short-term retention value performance.]; it has also received multiple authoritative certifications, including CATARC Excellent Customer Satisfaction Model[ CATARC Excellent Customer Satisfaction Model: awarded by China Automotive Technology and Research Center Co., Ltd., from the "2025-2026 China Automotive Industry Customer Satisfaction Survey"; the Ford Edge L was rated an excellent model in the fuel mid-size SUV category. The evaluation is based on user sample questionnaires and represents only the statistical conclusions within this survey period.], C-IASI's highest G (Excellent) rating[ C-IASI safety evaluation: awarded by CIRI Auto Technology Institute; from the "China Insurance Automotive Safety Index (C-IASI) Test Report"; the Ford Edge L achieved the highest G (Excellent) rating in core items. The evaluation was conducted under standard laboratory conditions on designated submitted versions and does not apply to modified vehicles.], IVISTA China Intelligent Vehicle Index G-level certification[ IVISTA intelligent vehicle evaluation: according to the "IVISTA China Intelligent Vehicle Index Test Report" by China Automotive Engineering Research Institute Co., Ltd., the Edge L received G (Excellent) in intelligent driving, intelligent safety, and intelligent interaction items; the evaluation was completed under calibrated test scenarios, and real-road function performance is subject to external conditions such as weather, road conditions, and signals.], the China Automotive Data "Excellent Corrosion-Resistant Model"[ Excellent Corrosion-Resistant Model evaluation: China Automotive Data Co., Ltd. awarded the Edge L the title of "Excellent Corrosion-Resistant Model" in the "2026 China Automotive Corrosion Quality Research Results" in accordance with the "Technical Specification for Corrosion Evaluation of In-Use Vehicles";], and among the first batch of models meeting in-vehicle formaldehyde control standards in the China Automotive Research healthy car program[ In-vehicle formaldehyde control compliance evaluation: assessed by China Automotive Data Co., Ltd. under the "China Healthy Car Research Program — 'Zero Formaldehyde' Car Selection" project, following the "Technical Specification for 'Zero Formaldehyde' Car Product Design"; the conclusion applies only to original factory vehicles under standard laboratory environments and proves that formaldehyde emissions meet the project limits.].
Ownership ecosystem: buy with confidence and have fun together. Door-to-door pickup and delivery service is offered (specific service coverage and charges are subject to local dealers), reducing back-and-forth travel; two major outdoor theme parks nationwide and over 180,000 FordPass App owners make family trips and community experiences richer.
Buying with confidence, using with peace of mind, selling with strong retention value, and being able to have fun with the family — that is true reassuring ownership.
For reassuring family trips, the new Ford Edge L answers precisely with three core reassuring user values. From the confident long journeys enabled by the powerful, fuel-efficient hybrid and mechanical four-wheel drive, to the plush American-style sofa first-class cabin that doesn't tire you out even after long sitting, and to the rigorous validation behind refined quality at several times national standards, the new Ford Edge L integrates the three values of reassuring driving, reassuring seating, and reassuring ownership into every departure of contemporary Chinese families.
