On September 21, the Roewe Jiayue 07 officially opened for pre-sale, with three variants priced from RMB 137,800 to RMB 152,800.
To thank users for their support, Roewe is also offering limited-time pre-sale benefits worth up to RMB 62,899. These include complimentary access across the entire lineup to the Doubao Cabin Assistant, the Momenta R7 World Model advanced-function package, an AI-powered rapid ice-making heating and cooling refrigerator, and a rear-seat AI eye-care entertainment screen. Customers can also place an RMB 999 deposit and receive an RMB 2,000 deduction from the final vehicle payment, along with several other pre-sale benefits.
As the first AI-native vehicle jointly developed through deep collaboration between SAIC Roewe and Volcano Engine, the Roewe Jiayue 07 is built around four core principles: “understanding the vehicle, understanding the user, understanding the world, and continuous self-evolution."
Based on the CPP AI-native technology architecture, it becomes the industry’s first production vehicle equipped with the Doubao Cabin Assistant.
The Roewe Jiayue 07 also combines spaciousness, long driving range, Momenta advanced intelligent driving assistance, and premium comfort features. With comprehensive strengths in space, range, and refinement, the model aims to establish a new value benchmark in its segment.
Doubao Cabin Assistant Makes Its In-Car Debut as an Intelligent “Automotive Brain"
The Doubao Cabin Assistant brings embodied AI into the vehicle cabin for the first time, transforming AI from a passive tool that simply responds to commands into an intelligent companion capable of sensing, understanding, and interacting with users.
The Roewe Jiayue 07 debuts the Doubao Display, combining animated facial expressions with physical hardware to give the in-car AI assistant the ability to turn its head and communicate through body language. This creates a more human-like interaction experience through a combination of movement, facial expressions, and voice.
When interacting with occupants in different seating positions, the assistant can also adjust its orientation and gaze accordingly.
The Doubao Cabin Assistant supports dialects, both Chinese and English, whispering, role-playing, and other interaction modes, making the AI experience feel more natural, expressive, and lifelike rather than simply functioning as a voice-controlled machine.
Supporting these experiences are the industry-leading capabilities of the Doubao large model and ByteDance’s extensive digital ecosystem. The Roewe Jiayue 07 can access real-time online information, understand the external world, and connect search, services, and vehicle functions into a complete intelligent workflow.
Its capabilities can also continue evolving through cloud-based AI, allowing both knowledge and functionality to improve over time. Roewe describes the Jiayue 07 as the industry’s first AI-native vehicle capable of continuous “self-evolution."
More importantly, Roewe believes advanced AI should not create additional costs or burdens for users. Addressing the token-consumption costs associated with large-model services, Qian Yang, General Manager of Roewe Brand Business Unit, stated at the pre-sale event: “Roewe will cover the technology costs and give users the full freedom to experience AI. We’ll cover the tokens used on the Jiayue 07."
At the same time, Roewe has established a three-tier permission system—black, gray, and color zones—at the underlying architecture level. Physical camera privacy switches are provided, while account isolation and local encryption of biometric information are implemented at the data level. These measures are designed to allow users to enjoy AI capabilities without additional usage concerns while maintaining clear and controllable privacy and security boundaries.
Doubao Cabin Assistant Meets Momenta R7 World Model for Synchronized AI Across Cabin and Driving
The Roewe Jiayue 07 combines the Doubao Cabin Assistant with the Momenta R7 World Model, creating a more closely connected intelligent experience between people and vehicle.
The Doubao Cabin Assistant focuses on understanding users on a more intuitive and emotional level—recognizing habits, emotions, implied meaning, identity, destination preferences, and immediate needs.
The Momenta R7 World Model, meanwhile, focuses on rational driving decisions. It is designed to understand physical properties, motion relationships, and potential interactions, enabling the system to interpret vehicles, pedestrians, and road environments, anticipate how situations may develop, and make more precise driving decisions.
For intelligent driving assistance, however, understanding the real world is only the first step. The more important challenge is translating that understanding into reliable and continuous vehicle behavior.
Based on an integrated hardware-and-software solution combining the Momenta R7 World Model with the XHEART X7 dedicated large-model chip from XinHangTu, the Roewe Jiayue 07 is designed to handle challenging Chinese road conditions such as mixed pedestrian-vehicle traffic, complex roundabouts, six-way intersections, and narrow roads bordered by stone barriers.
During long-distance highway driving, the system can also take over repetitive driving tasks, helping reduce driver fatigue.
Building on this foundation, the Doubao Cabin Assistant further extends its understanding, reasoning, and memory capabilities into driving-related tasks.
For family trips, users can simply express natural requests such as, “Take the kids somewhere fun, keep the budget reasonable, and make sure it’s convenient for dining and parking." The Doubao Cabin Assistant can then evaluate multiple requirements simultaneously to recommend destinations and plan the route.
If users add a new stop or change the route during the journey, the system can understand the updated request in real time and carry it out accordingly.
In this AI-native collaboration, the Doubao Cabin Assistant understands how users want to travel, while the Momenta R7 World Model determines how the vehicle should drive. Together, they enable the vehicle to understand both people and the road, creating a more effortless AI-powered mobility experience.
From Rigorous Engineering Standards to Stable Control After a Tire Blowout at 140 km/h
Safety is the most fundamental and important foundation of any family vehicle. Backed by SAIC’s 70 years of automotive engineering experience, the Roewe Jiayue 07 also delivers strong mechanical and structural capabilities.
Its body adopts an ultra-strong structure consisting of nine transverse and four longitudinal members, with high-strength steel accounting for 84% of the vehicle body. It is also validated under a safety testing system designed to go well beyond national requirements.
The vehicle additionally features high-speed tire blowout stability control. According to Roewe, it can maintain its driving trajectory and perform emergency obstacle avoidance even in the event of a tire blowout on wet roads at 140 km/h, providing comprehensive safety protection for family travel.
Building on this foundation, the Doubao Cabin Assistant further extends its understanding, reasoning, and memory capabilities into driving-related tasks.
For family trips, users can simply express natural requests such as, “Take the kids somewhere fun, keep the budget reasonable, and make sure it’s convenient for dining and parking." The Doubao Cabin Assistant can then evaluate multiple requirements simultaneously to recommend destinations and plan the route.
If users add a new stop or change the route during the journey, the system can understand the updated request in real time and carry it out accordingly.
In this AI-native collaboration, the Doubao Cabin Assistant understands how users want to travel, while the Momenta R7 World Model determines how the vehicle should drive. Together, they enable the vehicle to understand both people and the road, creating a more effortless AI-powered mobility experience.
From Rigorous Engineering Standards to Stable Control After a Tire Blowout at 140 km/h
Safety is the most fundamental and important foundation of any family vehicle. Backed by SAIC’s 70 years of automotive engineering experience, the Roewe Jiayue 07 also delivers strong mechanical and structural capabilities.
Its body adopts an ultra-strong structure consisting of nine transverse and four longitudinal members, with high-strength steel accounting for 84% of the vehicle body. It is also validated under a safety testing system designed to go well beyond national requirements.
The vehicle additionally features high-speed tire blowout stability control. According to Roewe, it can maintain its driving trajectory and perform emergency obstacle avoidance even in the event of a tire blowout on wet roads at 140 km/h, providing comprehensive safety protection for family travel.
Beyond safety, the Roewe Jiayue 07 also integrates comfort and handling into every drive. The vehicle is equipped with an AI mCDC intelligent electromagnetic adaptive suspension system and AI predictive road scanning. Sensors scan the road surface up to 200 times per second, allowing the suspension to proactively adjust damping for a more composed ride across complex road conditions.
The VMC Vehicle Motion Coordination system integrates power delivery, braking, and suspension control to help maintain a stable body posture even under hard emergency braking. Despite measuring nearly five meters in length, the vehicle achieves a minimum turning radius of just 5.47 meters, combining generous interior space with agile maneuverability.
The Roewe Jiayue 07 also delivers competitive range performance in its segment. It is equipped with a high-efficiency range-extender engine and a 44.2 kWh large-capacity lithium iron phosphate battery, together with an AI energy management system.
By analyzing environmental conditions, predicting road conditions, and incorporating navigation and traffic information, the system provides three-layer refined energy management for the range extender, balancing power performance, NVH, and energy efficiency.
The Roewe Jiayue 07 offers a CLTC all-electric range of up to 320 km and a CLTC combined range of up to 1,480 km, providing greater peace of mind for both daily commuting and long-distance holiday road trips.
Spacious, Efficiently Utilized Interior with Premium Features Beyond Its Class
Long-distance capability is matched by a strong focus on passenger comfort. With a body length of nearly five meters, a wheelbase approaching three meters, and a width of nearly two meters, the Roewe Jiayue 07 adopts what the brand describes as “532 Golden Proportions."
Vertical and longitudinal cabin space reach 1,339 mm and 3,237 mm respectively, providing enough room for three 1.8-meter-tall adults to sit comfortably side by side.
The vehicle also offers an 834-liter main luggage compartment plus an additional 81-liter lower storage area, complemented by 41 storage spaces throughout the cabin to meet a wide range of everyday travel needs.
The Roewe Jiayue 07 further delivers a highly equipped premium cabin designed to offer an experience beyond its segment.
Features include what Roewe describes as the industry’s first AI-powered rapid ice-making hot-and-cold refrigerator, class-exclusive dual zero-gravity seats developed to NASA-inspired ergonomic standards, an AI eye-care rear entertainment display, a cinema-grade audio system, and an AI Lingguang ambient lighting system.
The vehicle also delivers what the company describes as library-level cabin quietness and has passed one of the first CQCC certifications for quietness and comfort in intelligent new-energy vehicles issued by CATARC.
From intelligence and comfort to space and driving range, the Roewe Jiayue 07 is designed to deliver a comprehensive experience in one package.
In SAIC Roewe’s view, the value of its first AI-native vehicle does not lie in the leadership of any single feature, but in the system-level integration of the Doubao Cabin Assistant, Momenta R7 World Model, and the vehicle’s broader intelligent comfort ecosystem, together creating a more efficient and seamless mobility experience.
By bringing AI from concept into everyday use and redefining the value expectations of a large five-seat family SUV in the RMB 150,000 segment, the Roewe Jiayue 07 presents a clear product proposition for family users.
With pre-sales now officially underway, the Roewe Jiayue 07 has arrived at dealerships nationwide. Consumers can experience the vehicle at more than 500 Roewe experience centers and 100 pop-up locations in shopping malls across China.
With the brand proposition “Born for AI, Built to Go Further for Families," Roewe aims to let the real experiences of Chinese families ultimately demonstrate the value of the Jiayue 07.
