On October 12, 2026, Li Auto appeared at the 2026 Paris International Motor Show, officially announcing its European strategy, with its new-form five-seat SUV, the Li i6 (overseas name "Li 6"), making its European debut. In the first three quarters of 2026, Li Auto became the best-selling Chinese luxury automobile brand in the Chinese market priced above 200,000 yuan. The product capabilities and user recognition accumulated in the Chinese market have laid the foundation for its global business development. In the first quarter of 2027, Li Auto will officially enter the European market, with the Li i6 set to be launched and deliveries begun first in Norway and the Netherlands. In the future, Li Auto will successively introduce battery electric and extended-range models in Europe and gradually expand to other European countries; at the same time, it will carry out in-depth localization adaptation at both the software and hardware levels to better meet user needs.
Wu Zuomin, Vice President of International Business at Li Auto, said: "Since the first day of its founding, Li Auto's mission has never changed: to be dedicated to providing the best products and services for family users. We have already served 1.8 million family users, and their long-term recognition and continued recommendations are Li Auto's most valuable assets. The Li i6 has already been fully validated in one of the world's most competitive automobile markets, and we are confident that it can meet the various travel needs of European families."
Li Auto has been validated by more than 1.8 million family users in the Chinese market. The Li i6 has accumulated more than 190,000 deliveries in its first year on the Chinese market and ranked among the top three best-selling battery electric models priced above 200,000 yuan for eight consecutive months in 2026, becoming a hot-selling model in the Chinese market thanks to its outstanding product experience. Li Auto therefore chose the Li 6 as its pioneer model for entering the European market and completed product adaptation around European roads, regulatory requirements, and user needs.
The Li 6 is based on a native battery electric architecture, breaking the styling limitations of traditional SUVs and delivering a battery electric experience with large space, low energy consumption, and long range. It comes standard with features such as a queen seat, a smart heating and cooling refrigerator, and sunshades, allowing every family member to travel comfortably. The Li 6 is also equipped with an electric front trunk that can be opened in multiple ways, as well as an optional electric tow hook, providing convenient storage for scenarios such as ski trips and weekend camping.
The Li 6 features dual-chamber air suspension and CDC continuously variable damping shock absorbers, balancing handling stability and ride comfort. Relying on Li Auto's self-developed 800V high-voltage platform and 5C ultra-fast charging battery, the rear-wheel-drive version achieves a WLTP range of 640 kilometers, while the all-wheel-drive version achieves a WLTP range of 560 kilometers; charging from 10% to 80% takes just 10 minutes, providing efficient energy replenishment for daily commuting and long-distance travel. In terms of intelligent experience, the Li 6's smart cabin natively integrates Spotify and fully supports Apple CarPlay, integrating familiar applications and services into daily vehicle use.
It is worth noting that the 2026 Li i6 will officially launch in the Chinese market on October 28. With features including ADB matrix headlights, more comfortable seats, an electric front trunk, a 29-inch 6K panoramic screen, a self-developed 96 kWh 5C ultra-fast charging battery, and the Mach M100 chip, it will further meet Chinese users' continuously upgrading demands for space, range, and intelligence.
Since launching its globalization strategy in 2025, Li Auto has built systematic operational capabilities covering products, R&D, manufacturing, and sales and service. In terms of overseas expansion models, Li Auto adopts a phased expansion approach, combining local market size and competitive landscape, adapting to local conditions, and flexibly choosing models such as establishing subsidiaries, developing dealerships, or signing exclusive general agents.
In January 2025, Li Auto's first overseas R&D center was established in Munich, Germany. The overseas R&D team and the Chinese R&D team jointly conduct technical research in areas such as styling design, chassis, and electric drive, and undertake work including European market insights and regulatory development testing, providing support for overseas product R&D and localization adaptation. In 2025, Li Auto successively entered Central Asia, Africa, and the Caucasus region. In 2026, its first global model, the all-new Li L9, was launched in Kazakhstan, Uzbekistan, and the United Arab Emirates, with adaptations around charging performance, air conditioning thermal management, and the smart cabin; at the same time, Li Auto launched localized assembly production in Kazakhstan, further moving toward a strategic upgrade from product export to ecosystem export.
Relying on local partners, Li Auto has built a service system integrating sales, delivery, and after-sales, providing overseas users who purchase vehicles through authorized channels with services including official warranties, inspection and repair, original spare parts supply, technical support, and continuous OTA software upgrades, providing protection for long-term vehicle use. As of October 2026, Li Auto has entered overseas markets in 12 countries and regions, with a total of 20 operating stores.
In the future, Li Auto will adhere to its positioning as a luxury new energy vehicle brand centered on family users, gradually expand into global markets, improve its service network, and provide high-quality products and services to global users according to the characteristics of different markets and user needs.
