Today, Leapmotor made a strong appearance at the Chengdu International Motor Show under the theme “Keep Moving Upward, Reach Every Peak," showcasing the newly launched Leapmotor A05 alongside its full A, B, C and D series lineup.
From the smart and agile Leapmotor A05 compact sedan to the technology-driven luxury flagship MPV, the Leapmotor D99, the brand continues to strengthen its presence across multiple vehicle segments. With an increasingly comprehensive product portfolio and steadily growing market performance, Leapmotor is further expanding its full-category product strategy.
Just 135 days after its launch, the 100,000th Leapmotor A10 rolled off the production line, with cumulative deliveries reaching 100,000 units within five months. The achievement not only set a new speed record for Leapmotor, but also marked a new milestone for SUVs priced under RMB 100,000.
Behind 100,000 owners are 100,000 different reasons for choosing the A10. At the Chengdu Motor Show, Leapmotor highlighted the real people behind this sales milestone. Their choices share one common idea: they want both rational, practical value and a refined, enjoyable experience. The A10 is designed to meet both needs, making it a vehicle that truly understands urban life and its users.
At the show, the 100,000th A10 owner, popular content creator Lin Jie Shi Ying, who graduated from UCLA with a degree in Economics and has more than 10 million followers, shared her approach to choosing a car. Her philosophy is simple: look beyond labels, stay true to yourself, and make purchasing decisions from a rational, economics-based perspective. In her view, premium consumption is not about paying more—it is about finding the right match between price and value.
As the first model built on Leapmotor’s all-new A platform, the Leapmotor A10 is centered on bringing advanced technologies to a more accessible price segment. It features class-exclusive LiDAR and parking-space-to-parking-space navigation-assisted driving, powered by dual flagship Qualcomm 8295 and 8650 chips. It also offers a class-leading 505 km driving range, an oil-cooled electric drive system, an impressive 88.1% space utilization rate, and highly flexible interior configurations. Together, these strengths usher in a new “Pure Electric 3.0" era for the RMB 100,000 segment and establish the A10 as a new benchmark for pure-electric SUVs priced below RMB 100,000.
Since its launch, the Leapmotor A10 has continued to gain strong recognition from users. It has repeatedly ranked first in monthly sales among SUVs priced below RMB 100,000 and, in July, became the best-selling SUV across all categories. In the J.D. Power China-related 2026 first-half brand health survey, the A10 achieved an NPS score of 73.3, the highest among small SUVs. It also ranked first in the second-quarter domestic SUV quality ranking published by 12365Auto.
Built to global standards, the Leapmotor A10 has already begun its international rollout and is now available for pre-sale in multiple countries. In the future, it is expected to enter nearly 40 countries and regions worldwide. The Leapmotor A05 was also officially launched on August 11. Sharing the same core technologies of the A platform, the two models are differentiated in positioning to meet a wider range of mobility needs, further strengthening Leapmotor’s premium vehicle lineup in the RMB 100,000 segment.
At this year’s auto show, the #LeapmotorOnTheRoofOfTheWorld expedition officially kicked off. A convoy of 10 real Leapmotor owners set out from Chengdu in the brand’s dual flagship models, the Leapmotor D19 and D99, heading toward Lhasa along China National Highway G318. Through a real-world owner road trip, the expedition will take on the challenging Sichuan-Tibet route and demonstrate the D Series’ all-scenario capabilities in complex high-altitude environments.
At the event, Leapmotor’s Xu Jun shared his own experience driving along G318 and officially relaunched the Roof of the World expedition. With its dual flagship D Series models, Leapmotor aims to demonstrate its determination, persistence, and respect for the challenges of moving upward.
One person may travel fast, but a group can go farther. Some roads are worth spending ten years exploring, and some destinations are worth reaching together in a great car. A 50-year-old Leapmotor owner from Hangzhou shared how he traded in his Maybach for the D19 and D99 to fulfill a long-held dream of driving G318. Leapmotor hopes to go anywhere its users want to go—because passion has no age limit.
Positioned as a technology-driven luxury flagship SUV, the Leapmotor D19 is the first model based on Leapmotor’s flagship D platform. Backed by a decade of in-house R&D across core technologies, the D19 aims to deliver million-yuan luxury-car value at a price of around RMB 250,000. It ranked No. 1 in NPS among large SUVs priced between RMB 200,000 and RMB 300,000, with a score of 82.6. It also topped sales in the sub-RMB 300,000 large SUV segment from April to June, while monthly sales exceeded 10,000 units in July, reinforcing its position as a flagship model recognized by both the market and users.
Designed as a flagship MPV for families and business travel, the Leapmotor D99 maximizes both space efficiency and passenger comfort. With a space utilization rate of 91.3%, it provides a spacious and comfortable cabin for every occupant. In the RMB 300,000 MPV segment, Leapmotor positions the D99 around class-leading comfort, long driving range, and a modern design that avoids the traditional executive-MPV look. The company says it is confident comparing the D99 not only with direct competitors, but also with established luxury MPVs—offering flagship-level experiences typically associated with vehicles priced at RMB 500,000, RMB 600,000, or even RMB 1 million.
At this year’s auto show, Leapmotor brought together its complete A, B, C and D series lineup, spanning sedans, SUVs and MPVs across segments from A0-class to D-class.
As Leapmotor continues to strengthen its foundation while pushing into higher-end segments, its progress has been defined by speed, strength and stability. The comprehensive lineup demonstrates that every Leapmotor series now has the product strength and confidence to challenge new limits.
This year marks a major product offensive for Leapmotor, with multiple new models launching in rapid succession. The Leapmotor A05 is designed around the needs of young female users, offering a stylish and agile new sedan choice in the RMB 100,000 segment. The Leapmotor A10, positioned as a pure-electric SUV priced below RMB 100,000, brings parking-space-to-parking-space assisted driving to this price range for the first time.
The all-new Leapmotor B01 goes beyond simply being “good enough," aiming instead to deliver a fully equipped, upgraded experience with what the brand describes as “an RMB 100,000 price, RMB 200,000-level range and RMB 500,000-level features." The new Leapmotor B10 builds on its high-value positioning with comprehensive upgrades across six key areas: intelligence, comfort, driving range, design, driving dynamics and safety.
The new Leapmotor C10, C11 and C16 bring features traditionally associated with RMB 300,000 vehicles into the mainstream RMB 120,000–200,000 price range, further raising the value benchmark for family-oriented new energy SUVs. The Leapmotor D19, equipped with dual Qualcomm 8797 chips and VLA large-model-powered assisted driving, establishes a new benchmark for flagship SUVs priced below RMB 300,000. Meanwhile, the Leapmotor D99 completes the brand’s premium MPV lineup, forming a dual-flagship portfolio alongside the D19 with a “flagship SUV + flagship MPV" strategy.
Driven by strong sales of models such as the A10 and D19, together with coordinated growth across the A, B, C and D series, Leapmotor delivered more than 450,000 vehicles globally from January to July. Monthly sales exceeded 100,000 units in July, keeping Leapmotor at the top among China’s emerging new-energy vehicle brands.
From the launch of the A05 to the completion of its full product matrix, from accelerating the adoption of intelligent assisted-driving technologies to expanding its global footprint, Leapmotor continues to pursue its brand mission of “Technology for All, Premium Without the Premium Price." Backed by solid technological expertise, a broad product portfolio and a clear international strategy, the company will continue to strengthen full-stack in-house R&D and vertically integrated manufacturing, accelerate product iteration and global expansion, and bring higher-quality intelligent electric vehicles to users worldwide while contributing to the globalization of China’s automotive industry.
