On July 6, the “Go Beyond Limits" All-New TANK 300 Pre-Sale Launch Event was officially held at the West Bund Art Center in Shanghai. The all-new TANK 300 is available in three variants: the TANK 300L Hi4-Z, with a pre-sale price of RMB 269,800; the TANK 300L Hi4-T, priced at RMB 259,800; and the gasoline-powered TANK 300, which opened for blind pre-orders at the same time.
Built on five years of dedicated development and refinement, the all-new TANK 300, positioned as a “Boundless Freedom SUV," has undergone a comprehensive upgrade. It seamlessly integrates trend-driven personal expression, cutting-edge intelligent technology, versatile lifestyle features, and hardcore off-road capability, breaking the conventional boundaries of the SUV segment. The result is an all-scenario mobility experience with no compromises, covering personal expression, daily family commuting, lifestyle camping, and extreme off-roading.
To reward every passion and aspiration, the all-new TANK 300 also introduces seven exclusive pre-sale benefits, empowering every young explorer who embraces freedom to venture effortlessly into a wider world.
Five years ago, the TANK 300 entered the market with the original aspiration of “forging a path where none exists," filling a long-standing gap in choices for an entire generation. With its authentic, iconic boxy design and formidable all-round capabilities, the TANK 300 has earned the recognition of nearly 600,000 users, becoming a phenomenon in China’s automotive market. As Mr. Gu Yukun, CEO of TANK, stated, “It was not we who found our users; rather, it was the countless users who, step by step, defined what the TANK 300 should be." Today, the all-new TANK 300 delivers a comprehensive leap forward through 553 iterative upgrades across the vehicle, redefining both the aesthetic standards and practical value of an authentic boxy SUV with an entirely new design language.
At the pre-sale launch event, singer Curley G was invited to serve as the all-new TANK 300’s “Freedom Exploration Ambassador" and performed a song specially created for the model. TANK also officially announced Boundless Oceans, Vast Skies as the official BGM for the all-new TANK 300 and launched an online lyric co-creation campaign. Users are invited to incorporate their personal stories and interpretations of the “Go Beyond Limits" spirit into the lyrics, with the final co-created work set to debut at the vehicle’s official launch event on July 19. By using music as a bridge to connect with younger audiences, TANK is transforming its brand philosophy from one-way communication into two-way co-creation, further strengthening its emotional connection with users.
The pre-sale launch event also featured renowned comedian Liu Yang, popularly known as “Master Liu Yang," who opened a dialogue with users through a stand-up comedy performance. Real-life ownership stories were shared by users from diverse backgrounds, including a ballet dancer, a volunteer teacher, and a long-time TANK owner. Their experiences challenged the stereotype that hardcore off-roading belongs only to a niche community and vividly demonstrated the all-new TANK 300’s all-scenario value across daily commuting, long-distance road trips, and personal expression.
As the pioneer of China’s authentic boxy SUV segment, the all-new TANK 300 continues to innovate while staying true to its heritage. Over the past five years, the TANK 300 has consistently achieved breakthroughs in comfort, refinement, intelligent technology, and new-energy powertrains. Yet one defining element has remained unchanged: its iconic boxy silhouette.
Guided by the Eastern automotive philosophy that “a longer wheelbase brings greater stability," the new model has undergone a systematic redesign of its proportions, stance, and body lines, enhancing its visual presence, driving refinement, and all-terrain capability.
“Longer Shafts Bring Greater Stability" reflects a millennia-old principle deeply rooted in China’s tradition of vehicle engineering. As early as the pre-Qin classic Kaogong Ji (The Artificers’ Record), it was written that “the length of the shaft should be three times the height of the wheel."
Building on this philosophy, the all-new TANK 300 combines a long wheelbase, an extended dash-to-axle proportion, and a short front overhang to establish a new aesthetic benchmark for the next generation of authentic boxy SUVs. Its wheelbase has been extended to 3,010 mm, with a wheelbase-to-length ratio of 0.616—approaching the golden ratio of 0.618. This improves pitch control by 21% and significantly enhances ride comfort.
The front overhang has been shortened to 774 mm, the shortest in its class, while an exceptional 38-degree approach angle further strengthens the vehicle’s capability in both urban and off-road environments. The distance from the front wheel center to the front-door shut line has been extended to 894 mm, the longest in its segment, creating a more premium and commanding presence while optimizing front-to-rear axle-load distribution and improving handling stability.
The generous engine-bay space not only improves cooling efficiency, but also provides a longer crumple zone, creating greater safety redundancy in frontal collisions.
In terms of exterior design, the new model retains the TANK family’s signature elements, including round headlights, the distinctive paperclip-shaped beltline trim, and the rear-mounted spare wheel, while introducing a contemporary evolution through details such as a blacked-out TANK-letter grille and layered lighting units that extend beyond the conventional visual frame. It also debuts an innovative three-piece front bumper, combining easier maintenance with greater flexibility for customization.
Echoing the exterior philosophy of balancing strength and softness through disciplined use of square and circular forms, the interior blends rugged character with refined craftsmanship. Metallic air vents, a chrome column-mounted shifter, and physical controls create a cohesive metal-inspired design language, with details developed to standards comparable to fine watchmaking.
Selected Nappa leather is produced through 38 traditional leather-processing procedures and finished with a lightweight coating, resulting in an even, delicate grain that conveys a high level of luxury. The door panels are fully wrapped in leather and complemented by diamond-pattern stitching, further enhancing the understated premium feel and creating a luxurious ambience throughout the cabin.
Building on its iconic design, the all-new TANK 300 introduces three new primary body colors—Radiant Yellow, Passion Red, and Serene Cyan—using high-purity base hues to express the individuality of a new generation.
Solid colors have long been considered a true test of automotive design, placing exacting demands on body proportions and surface precision. With its well-balanced, confident, and expansive form, the new model fully unleashes the visual impact of highly saturated solid colors.
The new Radiant Yellow uses imported Mars Yellow pigment costing five times more than conventional yellow pigment. Developed in collaboration with global coatings leader PPG through more than 60 rounds of formula refinement, it combines inorganic pigments capable of withstanding temperatures of up to 800°C with an advanced resin system. The result is a long-lasting premium finish that resists outdoor fading for ten years and can self-repair minor scratches.
Passion Red is bold and energetic, highlighting a youthful, expressive edge, while Serene Cyan feels fresh and relaxed, conveying a sense of effortless freedom. Together, the three colors cater to a broad range of aesthetic preferences.
A truly all-scenario SUV should deliver powerful performance and exceptional range for confident off-road exploration, while also providing smooth, effortless driving for everyday commuting. Through comprehensive evolution across every dimension, the all-new TANK 300 breaks traditional segment boundaries and sheds conventional labels. It truly offers the versatility of multiple vehicles in one, enabling users to unlock every possibility—from commuting and family travel to camping and long-distance expeditions—with a single investment.
The new model is the first to feature the 2.0T Hi4-Z high-performance hybrid architecture. Inspired by the Dujiangyan irrigation system’s principle of intelligently diverting and regulating water flow, the system achieves an optimal balance of performance, range, and energy efficiency. Combining a 2.0T hybrid engine, dual electric motors, and a longitudinal three-speed DHT, the powertrain delivers a total output of 560 kW and peak torque of 1,195 N·m. It accelerates from 0 to 100 km/h in 4.3 seconds and can still complete the sprint in five seconds even with a depleted battery, ensuring stable power delivery across complex terrain.
Equipped with the Fortress off-road battery, the new model offers a WLTC all-electric range of 200 km and a combined range of 1,122 km, enabling zero-fuel daily commuting and worry-free long-distance travel. Its genuine mechanically locked 4L low-range mode can multiply torque at both the front and rear axles by up to 20 times. Even under extreme conditions such as urban flooding or icy and snowy roads, it provides ample torque for vehicle recovery, delivering dependable mobility across every scenario.
To support mobility across every scenario, the all-new TANK 300 is equipped with the Coffee Pilot 3 advanced driver-assistance system and 27 perception sensors, including LiDAR, delivering a comprehensive upgrade to the intelligent driving experience.
The NOA system can work in coordination with ETC to enable intelligent point-to-point driving from an underground parking garage all the way to the destination parking space. It can automatically handle highway merging, lane changes and overtaking, ramp navigation, and parking. In complex urban traffic, the system delivers smooth, finely controlled braking, executes lane changes confidently, and effectively responds to vehicles cutting in.
The industry-first Intelligent All-Terrain Mode integrates data from multiple sensors to identify road-surface characteristics in real time. It can automatically switch to the appropriate terrain mode while the vehicle is in motion, without requiring the driver to stop, enabling even off-road beginners to navigate challenging terrain with confidence.
The new model also features the Coffee Night Vision 2.0 far-infrared night-vision system and a suite of 17 warning and collision-avoidance functions. Combining AI-powered recognition with refined image processing, the system can accurately detect hazards in low-light environments, including glare and rainy nighttime conditions, providing comprehensive protection for every journey.
The inherent structural advantages of its body-on-frame construction give the all-new TANK 300 a level of ride comfort and cabin quietness that surpasses urban SUVs in its class. Eight rubber body mounts are positioned between the frame and the body, creating an additional layer of cushioning. Whether crossing speed bumps, driving over manhole covers, or tackling potholes and uneven surfaces, the vehicle remains composed and comfortable.
Its distinctive five-layer flexible vibration-filtering system progressively absorbs impacts and road noise through the tires, suspension bushings, shock absorbers, body mounts, and seats. From finely broken pavement to large potholes and severe undulations, each layer works to dissipate forces, minimizing body deformation and resonance. The result is a substantial, premium ride quality with a reassuring sense of isolation and protection.
This attention to comfort extends to every detail. The cabin features the Coffee OS 3 intelligent cockpit, powered by a 4 nm processor for smooth and responsive in-vehicle interaction. A 15.6-inch 2.5K floating central display and a 12.3-inch digital instrument cluster form a high-definition, eye-friendly dual-screen setup, complemented by fast voice interaction and system response.
Nappa leather seats throughout the cabin are equipped with ventilation, heating, and multiple massage modes, while the rear seatbacks support wide-angle adjustment. Combined with active noise cancellation and a 12-speaker audio system, the interior craftsmanship and refinement rival those of flagship luxury models, creating a quiet and comfortable cabin comparable to premium brands.
As China’s automotive market continues to expand and tiered regulations for vehicle modification are implemented, the domestic off-road customization sector is entering a new stage of standardized development. The State Council Information Office previously called for broader automobile consumption and the introduction of tiered modification management, creating a more favorable policy environment for the vehicle customization industry.
The all-new TANK 300 has taken a forward-looking approach by integrating factory-designed expansion interfaces, an official IoT ecosystem, and a mature user community. Together, these elements establish a complete pathway for compliant customization. This not only provides users with accessible and personalized modification solutions, but also sets a reference model for the development of an OEM-led customization ecosystem across the industry.
A wide range of factory-integrated, non-invasive expansion interfaces has been built into the vehicle, balancing customization potential with everyday safety. The all-new TANK 300 features 40 expansion interfaces and modification mounting points, along with six independent power switches delivering a combined output of up to 1,040 W. Nearly every customization requirement can be accommodated through factory-prepared, plug-and-play solutions, making upgrades more convenient for experienced enthusiasts while allowing newcomers to get started with ease.
Its wide fenders and enlarged wheel arches provide sufficient clearance for tires of up to 35 inches, supporting a broad range of personalized upgrades. The innovative three-piece front bumper allows both side sections to be removed independently, reducing repair costs while also accommodating accessories such as winches, bull bars, and off-road competition bumpers. Multiple pre-installed M6 threaded mounting points also enable auxiliary lights and action cameras to be fitted conveniently and securely.
Designed around the real-world challenges of all-scenario outdoor travel, the all-new TANK 300 offers 11 factory-developed IoT ecosystem accessories that are deeply integrated with the vehicle. These include an in-vehicle radio, a high-altitude oxygen generator, satellite communications equipment, and multi-mode exterior auxiliary lights, with each accessory precisely addressing a specific outdoor mobility need.
The new model is also legally rated to tow up to 2.5 tonnes, enabling users to tow a caravan for extended road trips or carry bicycles and motorcycles to unlock a versatile “4+2" lifestyle. In addition, its 6 kW vehicle-to-load capability can directly power appliances such as coffee machines and projectors. Wherever the vehicle stops can instantly become a campsite, making refined outdoor living effortless.
From a phenomenon that pioneered the boxy off-road SUV segment to a comprehensively renewed model, the TANK 300 has always placed user needs at its core while continuously pushing beyond traditional category boundaries.
The opening of pre-sales for the all-new TANK 300 represents more than an iterative upgrade to an iconic product. Driven by the spirit of “Go Beyond Limits," it offers today’s younger users a new mobility choice that combines everyday practicality with individual passions, while leading the off-road market toward a more versatile, lifestyle-oriented, and trend-driven future.
